Introducing Richard Lane, Property Consultant
What to keep in mind if you are selling your home in 2017
1. The rise and rise of digital marketing
I started selling real estate in Sydney's Inner West (9 years ago) at a time when print advertisements were are dominate component of property marketing.
Agents invested heavily in both the Sydney Morning Herald (SMH) and the Inner West Courier. I was advised by my manager that you had to sell print advertisements to vendors.
We now see many successful marketing campaigns without any component at all of print.
The presentation of properties has dramatically improved with many vendors investing in styling their properties to ensure the home stands out, not only at the open home, but online where buyers are shortlisting the homes they will view on the weekend.
2. Buyers look for 'Insta' appeal
Buyers are always looking to shortlist properties to view on a Saturday. The goal is to ensure your property has instant appeal and makes the shopping list.
One way of thinking about this is using the example of a supermarket. The products that sell the most in supermarkets are positioned at the buyers eye level and is presented exceptionally well.
So, how does this relate to selling your home?
Reaching your target buyer is only one part of the strategy. Engaging your buyer is equally important, in some cases it can be more important! Buyers are often scanning online listings for properties across multiple suburbs at once to short-list a viewing, if your property doesn't stand out it wont get a look in.
My advice is to make sure that the agent you appoint has a strategy to address both how and where your advertising will be seen and how your property presents to the market.
3. A new breed of agents
The Real Estate industry, by its very nature, is relied upon to manage the sale of the biggest asset we are likely to own, our home.
With property now valued in the millions moving trough the doors of agents everyday, the question all homeowners need to be asking is, ‘Is my agent offering the right marketing tools, the best talent and, do they have, exceptional knowledge of the area I live in to develop the overall approach that will sell my property at the best price and in a timely way’.
Every homeowner is unique and have different needs, budgets and timeframes that they are working toward and need their agent to be flexible and adaptable. Managing a diverse range of clients and their individual needs has always been a big challenge for large agencies as they often have limited scope to truly accommodate every clients needs.
Talented area specialists are highly sort after by large agents, but are finding it harder and harder to retain their services on a permanent basis. More often than not Area Specialist will look for a solution that provides better service for their clients and gives them the flexibility to work with other talented professionals.
So what is the answer?
We are seeing more and more talented agents providing exceptional service to clients by literally hand picking their team of experts on each and every property listing. This type of approach allows the specialist agent to work with other agents where there is a good ‘fit’ for the client they are working for. So what does it mean for you the homeowner?
By seeking out an area specialist agent, you can be more confident that you are going to get the best possible advice and genuine attention that you deserve. The agent who represents the absolute best value is the one who can demonstrate their ability to maximise the selling price of your home in a professional and timely manner.
I hope you enjoyed my first post on The Design Factory! I look forward to bringing you more Real Estate insights throughout the year.
If you have any questions or would like to get in touch click on the link for all my contact details.